We aim to create a different class of housing where renting a home becomes a choice and not a financial necessity; where different people live together in a conveniently located, diverse and vibrant community.
A place where residents can be themselves and feel at home; where it is easy to connect and make friends; where Londoners can feel secure and choose to rent for the long term.
The UK needs to build many more homes to meet the demands of increasing life expectancy, changes in household formations and general economic growth. Homes to rent are and will continue to be an important part of the overall housing mix, providing around 25% of the overall housing stock.
Homes for rent are an important ingredient of a successful economy; required to house a transient and flexible workforce and meeting a demand across the entire spectrum of housing need and demographics.